22nd February, 2012

Cache it if You Can

A few weeks ago I posted about how we “outsource control of behavior to the environment.” This made me think about the concept “distributed cognition.” Distributed cognition proposes that knowledge is not confined to an individual, but rather is distributed throughout an environment. That is, we use external sources including other people, materials, and other tools and supports within the environment to help us in critical thinking and decision-making.

Distributed cognition always plays into my instructional design thinking. What and who do learners have at hand to support their thinking, ergo support their performance?

Recently, I heard the term “transactive memorywhich proposes that groups of people collectively encode, store, and retrieve knowledge. This term is meant to explain the processes behind “hive mind” or “group think.” It’s not really a new idea either, but to me it seemed like another phrasing of distributed cognition.

A lot has been made that we are losing our memorization capabilities due to the easy and immediate access to information. My colleague Matt wrote about “second screens”; I find myself looking up information ever more frequently on my smart phone as I watch TV, read a book, listen to music, or take a walk outdoors. What is that flower, or tree, or snake!?
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15th February, 2012

Lights, Camera, WOOF!

VCA Animal Hospitals (NASDAQ:WOOF) operates over 580 small animal hospitals in 41 states and Canada, staffed with 2,600 fully qualified, dedicated, and compassionate doctors. VCA partnered with Enspire to create an 11 hour blended curriculum focused on doctor communication skills, of which high quality video is an important piece. The large video shoot supporting the program took place recently in Austin, and while days were long it was a resounding success. Here’s how your shoot can succeed, too. (more…)

 

7th February, 2012

Bring on Training 2012

Training 2012 is just around the corner and we’re looking forward to participating in this year’s event. If you’re heading to Atlanta, you have three chances to connect with Enspire at the conference.

1. Go to Bjorn’s session
On Monday, Feb. 13 at 2 p.m., check out How Simulations Can Teach Leadership and Business Acumen led by Enspire CEO Bjorn Billhardt.

2. Visit booth #614
Stop by booth #614 in the expo hall to see our latest training simulations and meet several members of the Enspire team.

3. Meet us for happy hour
Join us for the Social Media and Mobile Learning Pub Crawl. Sponsored by Enspire Learning and hosted by Jane Bozarth and A.J. Ripin, the mixer provides the opportunity to check out Atlanta’s nightlife, network with conference attendees, and earn the chance to win an iPad. The mixer will start at 6 p.m. on Monday, Feb. 13 at the Omni. Learn more by following Jane, A.J., Enspire, or Training 2012 on Twitter. Don’t have a Twitter account? Email mobipin@gmail.com for more information.

 

24th January, 2012

Free Webinar: Gamify Your E-learning

Join us for a free webinar Thursday, Feb. 9 at 1 p.m. ET/10 a.m. CT
Game On! 7 Gamification Techniques to Enliven Your E-learning
Led by Jan Farquhar, Senior Instructional Designer and Writer

From grocery store scratch-off coupons to credit card use rewards, the marketplace recognizes our natural response to challenge and rewards. Learn simple techniques to integrate game design mechanics into your e-learning to boost engagement, retention, and compliance.

Attend our webinar and learn these gamification techniques that can help you transform your e-learning. Click here to register!

 

20th January, 2012

Friday Spotlight > Radeon HD 7900 Launch

Enspire’s media arm Houndstooth worked with RAPP and Element X Creative to produce this video. RAPP was responsible for the creative, Element X did the animation and Houndstooth handled 3d modeling of the card, music composition, sound design and mix.

 

17th January, 2012

Meet us at TechKnowledge!

ASTD TechKnowledge will be held Jan. 25 – 27 in Las Vegas. If you’re heading to Vegas next week, stop by booth #107 to say hello to our team and see our leadership simulations and latest custom e-learning creations. Don’t miss the concurrent session led by Enspire CEO Bjorn Billhardt. Check it out!

Playing Games With Your People: How Business Simulations Can Grow Tomorrow’s Talent
Friday, Jan. 27 at 8:15 a.m.
Session description: Static e-learning courseware has become a staple in the training world, but rather than revolutionizing the learning field as many had predicted, it is underperforming expectations and failing to deliver on improvements in behavior. What has been missing in the e-learning world is the social aspect. Live online interactions in simulations, webinars, online role-plays, and peer networking tools promise to change the inactive nature of e-learning. But how can and will companies apply social learning effectively online? What should companies watch out for as they introduce interactive and social learning experience into the online mix?

 

13th January, 2012

Friday Spotlight > Meth: Two Sides of the Story

Enspire’s media and experience arm, Houndstooth, worked with Sherry Matthews Advocacy Marketing to develop this cautionary tale on methamphetamine use in Texas.

 

11th January, 2012

Change Your Environment to Change Your Behavior

NPR Morning Edition aired a fascinating piece last week: “What Vietnam Taught Us About Breaking Bad Habits.” The context of the story was New Year’s resolutions and why breaking bad habits or even starting good habits is so hard to do.

The question: “What does science know about translating our resolve into actual changes in behavior?” The answer: “People, when they perform a behavior a lot, outsource the control of the behavior to the environment.”

For Vietnam veterans treated for heroin addiction, only 5% relapsed during their first year returning home from Vietnam. The serviceman beat an extremely addictive habit by treating the physical addiction and by undergoing a radical change in their environment.

In other words, our mind automatically engages behaviors based on familiar environmental cues and patterns.
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21st December, 2011

The Well-Chosen Gift: Designing E-Learning with the Audience in Mind

At Enspire Learning, we pride ourselves on creating learning experiences that directly impact a specific target audience, designated by each valued client. So when we design those experiences, we take a great deal of care to investigate and understand who those end-users are.

As a timely metaphor, our best learning products are like well-wrapped presents, carefully chosen for each recipient. This holiday season, we’ve created a handy shopping list of the important questions we ask ourselves when considering what “gift” to give our clients and end-users.

1. What’s the occasion?

Gifts are rarely given without cause – they are usually intended for a recipient who is celebrating an occasion: birthday, shower, Kwanzaa, retirement, etc. You pick a gift to commemorate an important occasion.

When designing e-learning, we must have a deep understanding of the learning occasion – is it on-boarding for new hires? Does the company want its employees to better understand its security policies? Is there a need for management training? Start generally and whittle the need down until it’s a precise problem to be solved. For instance, if a client specifies a need for a new-hire orientation, investigate further to understand why the product is needed now. Maybe there’s been evidence that recent hires don’t fully understand their benefit packages. Maybe a certain group at the company plans to bring on a large number of new employees and wants uniformity in their on-boarding experience. Understand the occasion and you can better understand your intended recipient.
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20th December, 2011

Happy Holidays!

The Enspire team wishes you and yours a joyous holiday season. We’ve been busy in our workshop (also known as Houndstooth Studio) building a holiday video to share with you. Sit back, relax, and get in the holiday spirit!

 
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